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Mon, Dec 5 2011 19:02:33 UTC

McDonald's embraces digital media

In another example of a company embracing digital media and social networks, McDonald's has announced a project of 10 short digital films to be posted online, where people are invited to submit ideas for the creations, and win prizes. The creator of the top video will get $15,000 while other winning videos will be given lower amounts. Details are available on the production firm's page.

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