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Fri, Nov 11 2011 18:55:17 UTC

Modern Warfare 3 biggest entertainment launch ever

In somewhat unsurprising news, Call of Duty: Modern Warfare 3 broke all sales records during its first 24h, selling 6.5 million units in the US and UK, and making over $400 million dollars. It's the biggest entertainment launch ever, surpassing every previous game, movie or book launch. According to Bobby Kotick, CEO of Activision, ''Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time.''

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