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Tue, Nov 1 2011 8:09:48 UTC

Adobe acquires Auditude

After acquiring Demdex earlier this year, today Adobe announced that they bought Auditude, a video advertising company. The terms are not known but rumored to be around $100 million, and this new acquisition will play a key part in Adobe's video platforms, such as Flash Media Server. The end result for video content creator is likely to eventually mean more targeted ads.

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