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Fri, Jul 8 2011 1:02:10 UTC

Avid joins Adobe to offer Final Cut cross-grade

In a ''me too!'' move, Avid yesterday started offering a cross-grade option for unhappy users of Final Cut X to switch to Media Composer. Last week, Adobe had started offering Premiere Pro at 50% off to Final Cut refugees as well.

Of course, it's hilarious to watch the three big players in VFX software do battle like that, but this ends up being very good for users. More competition means lower prices, better features, and win for us all.

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